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Marketing Perspective

  In today’s marketing landscape, influencers have become one of the most powerful tools for shaping consumer behavior and building brand relationships. Unlike traditional advertising, influencer marketing relies on relatability, perceived authenticity, and ongoing interaction. One influencer I follow on Facebook is Jordan Howlett, also known as “Jordan the Stallion.” His content  provides  a strong example of how  marketing  perspective impacts audience relationships.   Jordan Howlett built his platform by sharing engaging, behind-the-scenes stories about food brands, marketing history, and business facts. His storytelling style feels conversational rather than promotional, which fosters trust with his audience. From a marketing perspective, this reflects relationship marketing rather than transactional marketing. Instead of pushing products directly, he focuses on value,  educating,  and entertaining his followers. This approach strengthens long...
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How The Voice Successfully Met Its Audience’s Wants & Needs

  The Voice understands its audience isn’t just watching, they want to participate . The show’s digital strategy was built to keep viewers actively involved in the show’s progress, not just passively observing it. The Shorty Awards entry highlights how key interactive features delivered this: Live, real-time voting via social media (especially Twitter) gave fans a direct influence on outcomes. The Instant Save feature encouraged millions of tweets and was integrated into the live broadcast , which was a huge hit with viewers. Storytelling extended beyond television by showcasing coaches and artists authentically on social platforms, helping fans feel connected to real people, not just TV personalities. Exclusive social content —from live backstage video to personalized graphics for fans using hashtags—made audiences feel seen, appreciated, and part of the The Voice community. These elements show The Voice understood its target audience: tech-savvy entertainment f...
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Day in the Life of Using Digital Media

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Social media is so ingrained in our everyday lives that it is hard to think about what is done  every day,  as  it’s  a habit.      The social media I tend to use  most  day - to - day is Facebook. I pop on to see what notifications I have. If I have time, I scroll and save posts from cousins to add to the newsletter for weddings, births, etc.     Facebook is  a great way  to gather friends and family together to let them know at one time what is going on in your life, or share memes with them.  I started a Facebook group for my Shockey cousins and have now extended it to researchers of the Shockey surname and  its  variants.      If I am on a trip, I tend to use Instagram more to post images of what  I’ve  seen or been to, which cross-posts to my Facebook page.  Instagram is  a great place  to  showcase  images of all  kinds,  whether  it...
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Location: Georgia, USA
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